Every day, people worldwide are becoming more inclined to eat or include plant-based food in their diet – primarily because eating plant-based food is considered to be better for health, ethics, and the planet.
In our continuing series helping identify plant-based food brands in key markets – last week we kicked off with the Philippines – we’re sharing with you the brands we know are available in Australia.
Plant-based food brands you can find in Australia
Fable Food Co
Fable was founded in 2019 by fine-dining chef turned mycologist (mushroom scientist) Jum Fuller, organic mushroom farmer Chris McLoghlin, and Michael Fox of recently defunct Shoes of Prey.
The brand offers plant-based ready-to-eat dishes made from ingredients like Shiitake mushrooms, coconut oil, tapioca flour, and gluten-free soy sauce. In addition, all products are free from GMOs, artificial ingredients, and preservatives.
The brand said it chose Shiitake mushrooms as a substitute for beef because of its dense, fleshy fibres and umami flavours that are “naturally meat-like”.
- Products available: Stroganoff, Rogan Josh, Chili con Carne
- Where to buy: Coles, Woolworths, Harris Farm Markets. It’s also available in other countries, including Singapore and the UK
One of the biggest names in plant-based food brands, Impossible Foods creates its products from genetically engineered ingredients – heme (soy leghemoglobin) and soy protein. Its signature product is the Impossible Burger.
To replicate the fat in burgers made from beef, the company uses semi-dried coconut oil mixed with ground textured wheat and potato protein. The potato protein provides a firm exterior like when meat is seared, while the coconut oil stays solid until heated, offering a similar consistency to fat in cooked beef.
The company says on its website that making its alt-meat products uses 95-per-cent less land and 74-per-cent less water and emits 87-per-cent less greenhouse gas than making a beef burger pattie from cattle.
- Products available: Ground burger, Burger patties, Ground sausage, Plant-based nuggets Impossible Beef
- Where to buy: Coles, Woolworths, Grill’d, Butter
Founded in 2019 from a partnership between Competitive Foods and CSIRO investment fund Main Sequence Ventures, V2Food uses protein extracted from legumes to make mince that “looks, tastes, and cooks” like meat.
- Products available: Alt-beef burger, Mince, Sausage, Bolognese sauce
- Where to buy: Soul Burger, Hungry Jack’s, Marley Spoon, Dinnerly, Burger King, Drakes, Woolworths, and Coles
Los Angeles-based Beyond Meat offers plant-based options in beef, pork, and poultry.
Its first product was Chicken Strips made of gluten-free soy powder fed into a food extrusion machine to achieve a chicken-like texture. However, due to unfavourable reviews, it was discontinued in 2019.
The company then progressed to developing beef and pork alternatives made from pea protein isolates, rice protein, mung bean protein, canola oil, coconut oil, potato starch, apple extract, sunflower lecithin, and pomegranate powder. Finally, it achieved artificial “blood” using beet juice.
It released its new alt-chicken this year in the form of chicken tenders, made from faba bean, pea protein, and wheat gluten.
- Products available: Burger, Ground alt-beef, Sausage, Alt-meatballs, Breakfast sausage, Alt-beef crumbles, Alt-chicken tenders
- Where to buy: Woolworths, Coles, and select IGA stores
Danish brand Naturli has been producing plant-based alternatives since 1988. The company offers plant-based drinks, breakfast products, alt-meat, spreads, and even ice cream.
While the company has more than 100 products available, only select items are available in Australia.
- Products available: Plant-based mince, Falafel, Alt-butter
- Where to buy: Coles, Woolworths
Cale and Daughters
A homegrown brand founded in 2014, Cale & Daughters owns and operates Made with Plants and Plant Asia.
Made with Plants, the company says on its website, uses wheat gluten and textured soy protein for its alt-meat products. It also offers plant-based milk products such as cream and cheese.
Plant Asia offer plant-based versions of traditional Asian Cuisine using wheat gluten and konjac (a traditional Chinese plant with a gel-like texture).
- Products available: Made with Plants: Lasagna, Bangers and mash, Green Curry, Butter Chicken, alt-bacon, alt-Cream, alt-sour cream, alt-parmesan cheese, alt-cheddar, alt-mozzarella. Plant Asia: Tender alt-beef, alt-chicken skewers, Roast alt-duck, Roast alt-chicken
- Where to buy: Woolworths
Founded in 2008, Amazonia offers wholefood supplements and plant-based food products. Its plant-based meat product, Tender Jack, is made from jackfruit.
The company also supports sustainability initiatives such as Acai, Coconut, and Piataya agroforestry to help fight deforestation.
- Products available: Protein powders, Protein bars, Collagen supplements, Frozen acai, Rrozen coconut, Frozen dragonfruit, Taco, Bbq, Teriyaki, Curry
- Where to buy: Coles, Chemist Warehouse, Go Vita, Mr Vitamins, Green Earth, Wholelife, Flannery’s, Pharmacy Warehouse, Flora and Fauna, Nourished Life, Organic Wholefoods, and Woolworths
Melbourne-based snack manufacturer Funch offers a range of plant-based products that use natural fruit purees, quinoa flour, chia flour, brown rice flour, and teff flour.
- Products available: Kids shakes, Trail mixes, Edible oils, Protein balls, Baby food, Baby cereals, and Baby purees
- Where to buy: Online from the Funch website
A Finland-based Gold and Green subsidiary, Pulled Oats offers plant-based food primarily made of (yes, exactly what you’re thinking) oats.
According to the company, the products are a great source of protein and can easily substitute meat because it absorbs flavours well. It also uses simple ingredients such as fava beans, oats, and pea protein.
- Products available: Oat bites and Pulled oats in nude, tomato, and Mexico
- Where to buy: Woolworths
Launched in 2015, this plant-based food company offers alt-beef products called Veef.
According to the company, the name Fenn is sourced from the indigenous language of Mapuche, which means “planting seeds”. Its products are 100 per cent plant-based and do not use GMO or MSG.
- Products available: Classic burger patty, Premium burger patty, alt-chicken burger patty, alt-chicken schnitzel, Classic mince, alt-chicken mince, alt-meatballs, alt-bacon bits, Pulled alt-beef
- Where to buy: The food service range is available at Veef’s website
Hailing from Germany, Veganz launched its vegan pizza in the Australian market this year. It hopes to expand its range in the country, including sweets and snacks to plant-based proteins such as meat, cheese, and fish.
In terms of sustainability, it uses compostable wrapping film made from recycled plastic and cardboard sleeves free from mineral oil.
- Products available: Vegan pizza
- Where to buy: Woolworths
Australian company Fancy Plants offers a range of plant-based desserts made from coconut milk, rice, and chia seeds. It has also partnered with 1% for the Planet, contributing 1 per cent of each sale to environmental initiatives.
- Products available: Rice pudding, Chia seed pudding, Chocolate pudding
- Where to buy: Leading supermarkets and retail outlets
Foodtech company Omnifoods offers a range of alt-meat products that use a blend of plant-based protein from non-GMO pea, soy, shiitake mushrooms, and rice. All products are vegan friendly, cruelty-free and free from hormones and antibiotics.
- Products available: Alt-pork mince, Luncheon, and alt-pork strips. A shelf-stable alt-tuna product is on the way
- Where to buy: Woolworths, Miracle Supermarkets, Tong Li Supermarket, Vegan Grocery Store and Asian Food Store
A subsidiary of food company The Positively Good Co, the brand seeks to “bridge the gap and be the gateway” by offering a hybrid product for consumers who want to try eating less meat and more plants.
The brands’ initial products are made from 29 per cent chicken meat and 29 per cent plant protein from peas, bamboo, psyllium, algae, rice flour, cornflour, and lentils. The company has adopted the marketing slogan “Pimped with plants”.
- Products available: Chicken+ tenders, Chicken+ nuggets, Beef+ Meatballs, Lamb+ Meatballs and Chicken+ Meatballs
- Where to buy: Available at +Plant’s website or Harris stores in Brisbane
Local plant-based startup Meet offers a range of alt-meat products from beef to poultry.
The company uses a unique cooking method that mixes plant-based proteins into a dough and is cooked under pressure, resulting in muscle-like fibres that replicate meat. The products are a good source of protein, low in saturated fats, and has a four-star health rating.
- Products available: Alt-beef burgers, alt-chicken tenders, alt-beef strips, alt-meatballs
- Where to buy: Available at Coles and offered at restaurants including Masala Theory, Justin Lane and Johnny Rockets
Ruffie Rustic Foods
Launched in 2019, the Ruffie Rustic Foods brand has been chosen for a portfolio of plant-based frozen foods produced by Patties Foods, traditionally known for its real meat pies, among other products.
The brand uses locally sourced soy flour as its plant-based meat alternative and is vegan-friendly. However, according to its website, the products are manufactured in a facility that processes gluten, soy, peanuts, egg, fish, and shellfish.
- Products available: Chicken-less Schnitzel, Butter chicken-less, Thai green chicken-less curry, Spaghetti and meat-less balls, Portobello mushroom risotto
- Where to buy: Woolworths
A subsidiary of New Zealand food company Wattie’s (itself part of the giant Heinz group), Plant Proteinz offers ready-to-eat plant-based soups made of legumes, soy protein, and whole grains.
The whole range does not contain meat, however some of its soups contain dairy.
- Products available: 7 Veg Soup with Superfood Quinoa, Mexican Style Corn & Black Bean Soup with Sweet Potato & Coriander, Sri Lankan Style Curried Veg with Coconut Cream, Lentil & Roasted Sweet Potato Dahl with Ginger & Turmeric, Smoky Spanish Style Tomato Soup with Lentils, Creamy Coconut Pumpkin & Chickpea Soup
- Where to buy: Woolworths
Plant Nation offers a range of alt-meat products such as burgers and sausages made from its partner, Hungry Planet – a plant-based meat manufacturer.
According to the ingredients list, it uses soy concentrate as its plant-based protein source.
- Products available: Mixed herb vegetable burgers, Italian herb alt-chicken burgers, Parsley and thyme alt-beef burgers, Mixed herb vegetable sausages, Roasted alt-chicken sausages, Tomato and cracked pepper alt-beef sausages
- Where to buy: Drakes and Foodland stores throughout South Australia, The Village Store in Newtown Victoria, and select Drakes in Queensland
Fry Family Food Co
Inspired by a family’s passion for plant-based diets, Fry’s was launched in 1991 to provide “plants that look and taste like meat”.
As a plant protein source, the company use soybeans, white rice, quinoa, and chia seeds; and all ingredients used are non-GMO, MSG-free, preservative-free, and vegan.
- Products available: Alt-chicken and alt-beef burgers, pea-protein mince, sausages, nuggets, alt-chicken and alt-pork schnitzels, hot dogs, strips, fish-style fillets, plant-based sausage rolls, vegan pies, and Chickpea and Roasted Butternut Balls
- Where to buy: A limited range of The Fry Family Food Co’s products can be found in Coles and Woolworths stores, as well as independent retailers
Plantry’s ready-made meals are vegan-friendly, high in protein, freshly made and snap-frozen.
As a plant protein source, the company use soybeans and wheat gluten, so Plantry’s products are not gluten-free.
The company has partnered with One Tree Planted to choose help plant trees across Australia and New Zealand. For every product purchase, the company donates money towards a program to plant up to 50,000 trees, to help mitigate climate change.
- Products available: Chicken-Style Burger, Original Chicken-Style Strips, and Lemon & Herb Chicken-Style Strips, Pad See Ew & Teriyaki.
- Where to buy: All major supermarkets nationwide
Forbidden Foods has launched a range of long shelf-life plant-based meats under its Sensory Mill brand. The alt-meats include chicken, pork, and beef alternatives are dehydrated so they can be stored on shelves and in pantries for up to two years.
Products available: Ch*cken, Be*f, P*rk, B*rger,
Where to buy: Online, but the company says it is currently working to secure through its existing network of supermarkets including independent IGAs, Woolworths, and Coles.
The Future of Plant-based in Australia
Recent research estimates plant-based food sales in Australia is surging at the rate of 46 per cent annually, driven by consumer demand for healthier meat alternatives. Manufacturing revenues reached $70 million last year.
However, the report also stated that there are still challenges that the industry needs to address, like why alt-meat products tend to be more expensive than conventional meat.
Think we missed one?
Let us know in the comments section so we can add your favourite alt-meat brand to our list!
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