Australian plant-based food company V2Food has rolled out a range of ready-made meals in Woolworths stores nationwide.
Available in four meal options – lasagna, spaghetti bolognese, penne bake, and chilli con carne – the company says the range offers consumers a more convenient way to access plant-based dishes after observing an increased demand for meal kits during the recent pandemic.
The launch marks the company’s newest product development following its plant-based pork and beef mince, burgers, sausages, and crumbled chicken.
“We are not asking every Aussie to become vegan; instead, we’re encouraging them to switch to more plant-based meals,” explains Nick Hazell, founder and CEO of V2Food.
He added that the company understands the barriers and reasons for hesitation for people unfamiliar with cooking or preparing plant-based meals and that they are committed to making it easier for everyone to eat more sustainably.
“The launch of ready-made meals, which are already loved family dishes, allow us to cut through this uncertainty and make it easier than ever for people to give it a go. With the same great taste as the meat equivalents, Aussies can enjoy their favourite meals while doing good for the planet,” he concluded.
Since its establishment in 2019, V2Food has achieved rapid growth in Australia and internationally, having expanded to New Zealand, Japan, Thailand, Korea, China, and the Philippines.
The company is continuing its expansion by teaming up with Lawson Shanghai. The collaboration will see the launch of a plant-based steam bun containing V2’s beef mince across 2300 Lawson convenience stores in Shanghai, China.
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