About Viable.Earth

Viable.Earth is a project of Metro Creative Asia, a content-creation business based in Southeast Asia. 

Founder Robert Stockdill has spent more than 20 years observing and commentating on the retail industry across Asia Pacific and beyond and became convinced that sustainability issues would exert massive influence on consumer behaviour during the next decade.  

While Head of News with the Inside Retail group of B2B websites and affiliates Inside FMCG and Internet Retailing, Robert with his multinational team saw an opportunity to develop a channel for consumers to be inspired and informed.

Viable is a synonym for sustainable and companies in many industries all over the world are focusing on how to minimise their environmental footprint in an era where climate change poses an existential threat to the planet and life as we know it.

We hope that by sharing what brands all around the globe are doing in the field of sustainability, we will inspire consumers to seek out new lifestyle solutions and products that help them lead a better life and reduce the impact on the planet. 

Our coverage includes news and background on sustainable fashion and lifestyle, plant-based foods, electric vehicles (and plane sand ferries!), health and beauty, green energy, retailing and even green investing.

Submissions of products, projects and commentary are always welcome. Email robert@viable.earth

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