A new gelato brand has launched in Australia that aims to do more than just satisfy tastebuds – it also seeks to do good for the planet.
Elato, billed as the country’s first social enterprise ice cream, commits to donating 50 per cent of the brand’s profits to support food-rescue non-profit organisation OzHarvest, which saves surplus food from landfills and feeds vulnerable Australians in need.
“I wanted to create an ice cream that was better for you (and the planet) without compromising on a deliciously indulgent taste and texture,” said Roz Kaldor-Aroni, creator and founder, Elato.
A scientist and former lawyer based in Melbourne, one of Kaldor-Aroni’s missions is to use the gelato brand as a force for good and insists on sourcing ingredients only from suppliers committed to sustainability, fair trade, regenerative agriculture, and a positive social impact.
According to Kaldor-Aroni, it took three years to perfect and patent a “clean label” gelato that boasts minimal processing and uses sustainable ingredients. Two of the initial three products are dairy based, but the third is vegan.
The organic vegan chocolate is sourced from social enterprise chocolate Solomons Gold, the vanilla is sustainably sourced from Tonga through Heilala Vanilla, while the coffee is ethically sourced from Change Coffee, World Vision’s first social enterprise in Australia.
“The underlying motivation for Elato has been to use the enjoyment of ice cream does good in the world. This is why Elato is a social enterprise committed to using businesses to help improve the world with at least 50 per cent of our net profit supporting the UN Sustainable Development Goals aimed at ending poverty, hunger and feeding the planet sustainably,” she said.
According to the brand, its gelato uses 30-per-cent less added sugar, has prebiotic fibre for gut health and is lactose-free. It also boasts a three-star health rating, is free from chemicals, preservatives, artificial colourings, and gluten.
Elato is available at RRP $11.99 nationwide from independent stores, including Ritchies IGA supermarkets.