Meet, Australia’s next-generation plant-based meat startup, has launched its newest product – Chicken Free Strips – in 750 Woolworths stores around the country.
Made 100 per cent from organic vegan ingredients, Meet’s Chicken Free Strips replicate the taste of real chicken, with no cholesterol and a low amount of saturated fats.
“We’re proud to partner with Woolworths and offer our chilled Meet Chicken Free Strips to shoppers across the country,” said Matt Dunn, CEO at Meet. “It’s exciting being able to provide our great tasting products to more consumers and educate them on the health and environmental benefits of switching out meat for Meet, even once a week,” he said.
Research from Deloitte suggests that by 2050, 9.5 billion people on the planet will need 60 per cent more food. Australia and other parts of the world are adopting more plant-based diets, with a recent CSIRO report stating that Australia’s plant protein sector will be worth a staggering $6.6 billion by 2030.
With patented cooking technology, Meet’s mission is to make nutritious plant-based meat using clean, high-quality ingredients that replicate the flavour of animal meat.
The company was founded in 2019 by Matthew Dunn, a former Australian Olympic swimmer. In 2021, Meet received funding from Harvest Road, a business owned by Andrew Forest called Tattarang. Meet’s parent company is ProForm Foods, established in 2008 by Vogel Cereals founder, Stephen Dunn.
Meet’s Chicken Free Strips will be sold in a 250g pack for $5 and are now available in the chilled meat section of selected Woolworths stores across Australia.
- Further reading: Plant-based food brands you can find in Australia
