Following the successful launch of Australia’s first-ever refillable shampoo and conditioner, My Soda Australia is expanding its conscious haircare range to include a Blonde Shampoo and Conditioner.
Available in 350ml and 800ml bottle sizes, ranging from $10 to $20, Blonde Shampoo and Blonde Conditioner are sold at Woolworths stores across the country.
Soap-free, like the rest of My Soda’s haircare range, the new Blonde Shampoo and Conditioner contain no harmful ingredients such as mineral oils, parabens, SLES, ALS, propylene glycol, triclosan, and EDTA. They are safe for greywater, vegan-friendly, and cruelty-free certified.
Each aquamarine My Soda bottle is made from recycled plastic, continuing the company’s mission to reduce Australia’s plastic problem by 80 per cent. The bottles can be recycled or refilled from pouches, which will be available in stores early next year.
My Soda’s mission is to reduce plastic pollution in Australia while preserving its natural landscapes and coastlines. The company’s inventive refillable bottles are made in Melbourne from recycled materials. and can then be recycled once more with the help of solar power.
Meanwhile, Elise Synnott, marketing manager at My Soda, says that when testing the new Blonde Haircare line, it was essential to ensure that the finished product had a high-quality formula.
“In addition to ensuring our formula met My Sodaʼs standards, we knew we wanted to create a product that consumers did not have to spend excessive amounts of money on to achieve a cooler and brighter blonde”, she adds.
Further reading: Eco-friendly My Soda shampoo range cuts plastic waste by 80 per cent
