Greenskin Wine, an award-winning Australian brand, has collaborated with full-fledged recycling operation Plasmar.
Plasmar reduces plastic waste by converting it into long-lasting, eco-friendly substitutes for timber, enabling the brand’s wine pouches to return to the vineyards in full circle of recycling.
Mike Davies, co-founder of Greenskin Wine, said that their commitment to sustainability and passion for innovation has always been the driving forces behind their brand.
“Teaming up with Plasmar aligns perfectly with our mission to minimise our environmental footprint and inspire positive change in the wine industry,” added Davies.
“By working with Plasmar, our wine industry first, closed-loop recycling system amplifies our sustainability efforts to the next level and also offers consumers more sustainable choices when it comes to indulging in their favourite wines.”
Rose Smithers, founder of Plasmar, said: “Greenskin Wines appeal to Plasmar is the fact that they are forward-thinking in terms of sustainability and are challenging traditions in the wine industry.
“Not only is the production and transport of Greenskin Wines’s packaging more sustainable than traditional glass bottles, by offering their customers a free and easy way to return their empties to us aligns both company’s shared dedication to a greener future.”
Greenskin Wine won at the 2023 Packwine Forum and Expo for the second year in a row after releasing the 100 per cent recyclable package.
The brand also secured the Best Alternative/Sustainable Package Design Award and the coveted People’s Choice Award.
- Recommended reading: Australian startup Greenskin sets out to disrupt the wine packaging industry.
