From plastic to paper: Capi launches sustainable labels in packaging transition

Karen Pham

Karen Pham

Capi

Capi – the hip Australian bottled mineral brand – has a new look, and with it freshly designed sustainable paper labels that replace the plastic versions it used before.

Thurman Wise, director of brand & innovation at Capi, says the change reflects the brand’s commitment to sustainability as well as the consumer experience.

“As we are always looking for ways to improve the sustainability of our products, we have transitioned to new label material which reduces waste in the recycling process and in turn our impact on the environment around us.”

To minimise their environmental impact, the curvey glass bottles are made entirely from recyclable materials.

In addition, the brand also upgraded the quality of its packaging by choosing premium paper stock with foil detail that helps boost print integrity, moisture resistance, and colour reproduction.

You can find Capi’s products with recycled packaging at retailers and venues across Australia. Its new website has also been redesigned to improve the consumer experience.

Karen Pham

Karen Pham

Karen Pham is a marketing and branding enthusiast with a major in legal English. Based in Ho Chi Minh City, she is a contributor to Viable.Earth.

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