Revlon’s Australia–New Zealand arm has begun installing new merchandising walls that are made using 95 per cent recycled materials in stores across both countries.
With the intention to adopt sustainability across the business, the company is using recycled resources as much as possible. It has also reduced the number of materials in some elements of the merchandise displays by around 15 per cent and the packaging by 80 per cent.
Consumers will see the new sustainable displays in Chemist Warehouse, Priceline stores and independent pharmacies where Revlon products are stocked.
Revlon ANZ says the displays have also been designed to deliver a better experience for consumers when they browse items in stores. Specifically, the brand has created an innovative activation bar that allows customers to test items and the display has been optimised to present products in a more consumer-friendly way.
Amy Kingon Smith, head of marketing of Revlon ANZ, said the elevated merchandising displays contrast with the flat style of cosmetics displays typically found in retailers.
This new displays will be installed in 400 stores by the end of this year.
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