Seafood Positive, an early-stage social enterprise, has created OneFishTwoFish – a program aiming to return two fish to the sea for every one consumed.
By signing up to OneFishTwoFish, participants will support finance for ocean conservation projects that measurably improve fish populations and marine life.
Chris Gillies, founder of OneFishTwoFish, started the program to address seafood sustainability challenges.
“OneFishTwoFish helps seafood restaurants, businesses, retailers and consumers balance their seafood consumption by replacing each fish they serve, sell or eat with two more in the ocean,” said Gillies.
“The funds will help finance third-party ocean conservation programs including seagrass and reef restoration, and fish restocking programs to measurably improve fish and marine life across Australia.”
This program is run by the annual subscription fees registered by individuals or businesses. Partnering with platinum organisations like Taronga Zoo, Melbourne’s Stokehouse restaurant, Stomping Ground Brewing Co, Two Hands and The Happy Apple supermarkets, OneFishTwoFish also proves its transparency and authenticity.
After joining and becoming SeaFood Positive, while individual subscribers will receive information about sustainable seafood, seafood recipes, updates on the latest projects, business subscribers will get marketing materials, event invitations and access to a sustainable seafood network.
Seafood Positive is currently preparing to achieve BCorp certification and its OneFishTwoFish program is expected to launch in other countries in the near future.
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