Face Halo, the original and award-winning reusable make-up remover made from HaloTech fibres, has secured a full store roll out into 1246 Ulta stores across the US, including placement in the ‘impulse section’ of all stores.
The pioneering, sustainable beauty brand was launched back in 2017 by Perth, Australia-based founder Lizzy Pike. Using only water, Face Halo traps and removes make-up for a deep clean and gentle exfoliation. The make-up remover is dual-sided and reusable for up to 200 machine washes, replacing up to 500 traditional make-up wipes.
The head-to-toe Face Halo Sustainable System will now be available in more than 10,000 stores globally, with the brand having also secured further major international retail partners in the past six months, including Douglas in Germany, Zalando in the EU, Rite Aid, Kohl’s, The Hut Group – US, Superdrug, John Lewis Partnership, Cult Beauty – UK and Indigo, Holt Renfrew in Canada.
“While Face Halo has achieved international success in the UK and Australia, launching into 1200+ Ulta stores is an extremely exciting prospect,” said Lizzy Pike, co-founder of the brand.
“Unlike their British and Australian counterparts, US consumers are only at the start of their sustainability journey, so we are looking forward to changing the American beauty landscape and positioning Face Halo as the frontrunner and champion of the Conscious Beauty movement”.
Pike estimates the company will be selling a pad every 20 seconds across the globe, once the brand is fully rolled out in all stores. With each pad replacing 500 make-up wipes, more than 870 million make up wipes will be saved from landfills every year.
The brand will enter Ulta stores with their complete Sustainable System range, including best-selling hero products – Face Halo Original, Pro, X, Body and its Accessories Pack.
Face Halo will be available online at Ulta from the 2nd week of December and roll out in stores from January 28.