Meiyume’s Beauty Innovation Aims to Reduce Plastic Waste

Kaycee Enerva

Kaycee Enerva

The beauty industry has traditionally generated a lot of plastic waste, but what was once a niche ideal – refillable beauty containers – is now going mainstream as an ever-growing conscious consumer base demands more sustainable solutions. 

Meiyume (a member of Fung Group), a one-stop-shop partner providing product and retail solutions for the beauty industry, has created a sustainable packaging option: the Smart Refill System. Its objective is simple but significant: to reduce plastic consumption.

Meiyume's Beauty Innovation Aims to Reduce Plastic Waste

The Smart Refill System operates on a jar and capsule mechanism. A thick, weighted outer jar and an inner cup made out of PP (polypropylene) with a removable top seal can be changed and replaced. Not only are both parts recyclable, but they can also be made from PCR (post-consumer resin). Consumers can replenish their product easily and quickly with a simple push-and-release of the inner capsule. At the same time, the outter jar is made to retain its high quality despite long time use.

The Smart Refill System’s sustainable impact is significant: one Smart Refill Jar & Capsule with two refills already achieves a 52-per-cent plastic weight reduction compared to using three regular jars. As one of the main pillars of Meiyume’s Sustainability Strategy for Packaging Solutions, this refill and re-use type of packaging concept has been in active development, with six patents already filed during the past 18 months. 

In addition to the Smart Refill System for skincare, another recent exciting reveal for colour cosmetics is Meiyume’s flagship M3 Lipstick Mechanism. The M3 is POM-free (Formaldehyde-based material) and comes with two available refill options using either a clip or a magnetic patented system.

Meiyume's Beauty Innovation Aims to Reduce Plastic Waste
Kaycee Enerva

Kaycee Enerva

A digital content manager based in the Philippines, Kaycee Enerva has written for multiple publications over several years. A graduate of Computer Science, she exchanged a career in IT to pursue her passion for writing. She's slowly practicing sustainability through period cups, and eating more plant-based food.

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