Natalie Jones, Maori conservationist and founder of Seasick Sunscreen Co, is seeking crowdfunding to speed the growth of the plastic-free sun care product she created in 2019.
Because of the high demand from customers, the New Zealand-based start-up is seeking $20,000 through an online crowdfunding campaign to scale up production and tap into new consumer markets.
Jones also hopes to raise awareness of preventing chemicals in sunscreen and plastic from harming marine life. Her product contains seven naturally derived ingredients and has been tested in an Australian lab.
“Like most entrepreneurs, I started the business based on a problem I wanted to solve for myself,” added Natalie.
“I wanted to create something that was better for the environment, good for my eczema-prone skin, made with fewer ingredients and plastic-free. I was surprised with how quickly parents began purchasing this for their infants and children due to the gentle and natural ingredients.”
In the future, she aims to establish a refill system which would make her brand the first refillable sunscreen in New Zealand.
The global sun care product market is rising at the rate of 4 per cent annually and is expected to reach $14.7 billion by 2028.
- Recommended reading: Aussie sunscreen the world’s first to be certified palm-oil free.