The Body Shop is now 100 per cent certified vegan! All its products – including skincare, body care, hair care, makeup, and fragrance – are now formulated without animal ingredients and are not tested on animals.
It’s a huge step towards a more sustainable and ethical beauty industry and shows that it’s possible to create high-quality products that are ethical, sustainable, and cruelty-free.
Founded by Dame Anita Roddick in 1976 in Brighton, England, The Body Shop was the first beauty retailer to campaign against animal testing in cosmetics in 1989.
The brand offers naturally-inspired skincare, body care, haircare, and makeup produced ethically and sustainably. It is also a certified B Corp, which means they meet the highest social and environmental performance standards, transparency, and accountability.
According to the latest research, the vegan cosmetics industry is predicted to grow with a 6.31 per cent compound annual growth rate between 2023 and 2028 and reach $24 billion by 2028, with more than one in ten young people saying that ‘vegan’ is an important factor in their health and beauty purchase decisions.
The Vegan Society has certified The Body Shop’s entire product formulation portfolio, a rigorous process involving a meticulous assessment of every supplier and manufacturer of its raw materials – including more than 4000 ingredients in the brand’s range of more than 1000 products.
“We did it! The Vegan Society now certifies every single product formulation from The Body Shop,” said Ian Bickley, CEO of The Body Shop. “We know vegan beauty matters to millions worldwide, and we’ve worked tirelessly to achieve this huge milestone.”
Overall, this is an amazing achievement by The Body Shop. What do you think about it? Let us know your thoughts in the comments section.