Luk Beautifood launches a plant-baseded polymer mascara

Karen Pham

Karen Pham

Luk Beautifood

Luk Beautifood, an Australian sustainable cosmetics brand, has unveiled a vegan and cruelty-free mascara called Lash Nourish.

In contrast to other mascaras made of synthetic fibres, Lash Nourish is made from natural wood cellulose polymer Cell-U-Lash and contains nutrient-active botanicals optimised for lash growth.

Each fibre of Lash Nourish is extracted from pine trees, helping naturally coat lashes and boost the lash density, volume, and length.

Also, the brand uses fully recyclable packaging, vegetable-based printing dyes, and eco-friendly hard materials.

Luk Beautifood is available in two shades, Black Tea and Espresso.

Karen Pham

Karen Pham

Karen Pham is a marketing and branding enthusiast with a major in legal English. Based in Ho Chi Minh City, she is a contributor to Viable.Earth.


Subscribe – it's free