French luxury beauty brand Chanel has launched No.1, a sustainable range of beauty products featuring moisturisers, serums, cleansers, makeup, and lotions, formulated with naturally derived ingredients in planet-friendly packaging.
This marks the brand’s first release of a diverse range of eco-conscious products in one collection.
According to the french house, all products in the range contain up to 97 per cent natural ingredients based on ISO 16128 standards, and formulation including 76 per cent camellia derivatives including plants, seeds, and yeasts used, in order not to waste any part of the plant.
For the packaging, the company stated that it reduced the weight of the bottles and jars through a streamlined design. A reduction of 30 per cent for the entire range and up to 50 per cent for the Revitalising Cream glass jar. The Revitalising Cream also features a lid made from camellia seed shells and wood by-products, an innovation from the brand’s collaboration with Finnish plastic-free packaging supplier, Sulapac.
Furthermore, 80 per cent of the packaging material in the range are made of recyclable glass and is refillable.
The new sustainable beauty line eliminates cellophane plastic, paper leaflets and has been replaced with a QR code. In addition, organic inks were used to decorate the glass bottles, and instead of traditional printing, labels were replaced with in-mould engraving.
The red camellia, the brand’s founder Gabrielle “Coco” Chanel’s favourite flower, is the key ingredient in the range, chosen for its anti-aging properties.
According to the brand, the red camellia extract is naturally rich in antioxidants and helps protect the skin from the consequences of stress.
“N°1 is an eco-responsible beauty line that seeks to minimise its impact on the environment and cut down its carbon footprint with eco-designed packaging and a strict formulation charter,” the brand states on its website.