American personal-care brand Tom’s of Maine has shifted to plastic-free packaging for its Natural Strength deodorant line, in an effort to reduce waste and develop recyclable packaging alternatives to plastic.
The re-packaged deodorant line will be exclusively in paper packaging, is aluminium free and use only natural ingredients.
In the US, antiperspirants and deodorants account for more than 28,000 tons of plastic packaging annually, with 80 per cent ending up in landfills and only 20 per cent recycled. According to the company, its transition to paper packaging will help reduce plastic waste by nearly 60 tons this year.
“We are so excited to announce the launch of 100-per-cent plastic-free packaging for our Natural Strength Deodorant line,” said Esi Seng, GM at Tom’s of Maine. “It demonstrates the bold actions we take so people can choose Tom’s and help protect planet Earth and create a better world.”
As a Certified B Corporation, the company has also introduced several eco-focused changes for its products, including a first-of-its-kind recyclable toothpaste tube selected as Time’s Best Inventions in 2020. The company plans to transition all full-sized toothpaste products into recyclable tubes by the end of this year.
In addition, the company has switched to 100-per-cent recyclable paper packaging for all its natural bar soaps.
“Tom’s of Maine brings the best of science and best of nature together to develop amazing personal care products designed to take care of you, our communities and our planet,” Seng added.
Further reading: Clean, green waterless shampoo from Everist comes in recyclable aluminium tubes
