Do you remember when teenagers were eating Tide pods? Well, water-soluble pods have become popular again, but this time as a sustainable packaging option.
These pods are made from PVA (polyvinyl alcohol), a water-soluble polymer produced from renewable sources. Because they are biodegradable, they offer a potential solution to the problem of plastic waste.
Traditional packaging materials, such as single-use plastics, take a long time to decompose and contribute to landfill waste and ocean pollution.
In contrast, water-soluble pods dissolve completely in water, leaving no physical traces and eliminating the need for separate recycling or disposal processes. This also helps to reduce the burden on existing waste management systems.
According to Future Market Insights (FMI), using water-soluble pods as a sustainable packaging solution aligns with the increasing awareness of consumers, businesses and governments to reduce their carbon footprint and minimise environmental impact.
It is projected that the global market size of water-soluble pod packaging will reach US$284.7 million by the end of this year.
Furthermore, the expansion of product applications will increase the overall scope for the water-soluble pods packaging market, which is expected to grow at a CAGR of 16.4 per cent between now and 2033, reaching an estimated $1.2 billion by 2033.
FMI also noted that technological advancements in machinery are crucial to the growth of the water-soluble pod packaging market and drive their widespread adoption by manufacturers worldwide.