Coca-Cola North America has enhanced the reusable cup programs by partnering with R.Cup to experiment the reusable packaging and expand options for consumers.
This partnership also helps R.Cup to scale up its turnkey platform in Los Angeles, San Francisco, Seattle, Denver and Washington, DC.
Anton van Zyl, director of sustainable packaging strategy at Coca‑Cola North America, explained that the company is making efforts throughout its supply chain to lessen its impact on the environment and ensure all of its packaging has value in the circular economy.
“We’re growing reusable cup programs in partnership with our food service and on-premise customers,” added van Zyl.
“Partnering with innovators like R.Cup is one such example where through pilots we are experimenting, learning and expanding the options for our consumers to enjoy our beverages in reusable packaging.”
In 2022, Coca-Cola Company unveiled that it would serve 25 per cent of its drinks to consumers in reusable packaging by 2030 as part of its World Without Waste worldwide sustainable packaging plan.
R.Cup provides end-to-end reusable cup solutions to large-scale sports and entertainment venues, cinemas, festivals and events.
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