Pela, a carbon-neutral tech accessory brand, has created the world’s first sustainable phone case, dubbed the Pela Case.
The brand has combined flax shive and other plant-based biopolymers to make a soft, flexible, and durable case helping to protect customers’ devices.
In fact, the Pela Case resembles a silicone case due to the texture and speckling of the flax plant. However, the case manufacturing reduces waste production by 80 per cent, water use by 34 per cent, and carbon emissions by 30 per cent.
Additionally, customers can return used cases to the Pela 360 program, which is designed to upcycle old cases into a new product or compost them. It’s a win-win situation for both users and the environment.
Gareth Everard, chief marketing officer for the brand, predicts that plant-based materials like flax will transform the mobile accessories industry. He is also excited about upcoming product lines.
“Long term, we’re looking at laptop cases, furthering our iPad and Android case collections and being ready to go when the next new phone comes out,” says Everard.
Pela offers a wide range of stylish and sustainable accessories including phone cases, AirPods cases, watch bands, sunglasses, and a home composting machine, the Lomi.
- Recommended reading: LifeProof recycled phone cases made from ocean-recycled plastic.
