New Zealand company, The Sustainable Care Company, has introduced a low-waste cleaning product line called Cleanery as an alternative solution for single-use plastic packaging.
The powder-based product is scientifically formulated with naturally derived ingredients and dissolves in water, reducing the use of traditional bottles in the cleaning and personal care industry. Cleanery products are made locally in New Zealand.
“We developed Cleanery after being frustrated by the way that cleaning and personal care products were traditionally made and sold,” said Ellie Brade, co-founder of The Sustainable Care Company.
“Each year billions of single-use plastic bottles of cleaning products are manufactured, filled mostly with water and then shipped around the world before being discarded. Cleanery is our answer to this huge problem and customers are loving our super clean, super green, products.”
Cleanery comes in three varieties – multipurpose cleaning spray Gardenia, kitchen cleaning spray Lemon & Lime, and bathroom cleaning spray Kanuka & Mint. The company said it will soon be expanding into personal care hand soaps followed by a range of body and shower products.
“It’s great to see this packaging problem being addressed with a variety of ‘just-add-water’ products coming to market in the form of concentrated liquids and dissolvable tablets,” said Mark Sorensen, co-founder of The Sustainable Care Company. “Unfortunately, like many of the traditional ‘eco cleaners these are typically no better than water.”
“At Cleanery, we set out to overcome this compromise and create a safe, low-waste, low emissions alternative that really works.”
Meanwhile, across the Tasman, waste-free hand soap brand Keeper Clean hopes to reduce the country’s plastic waste, using pod-based refill system.
