Swedish beauty brand Forgo has launched a mix-it-yourself soap – a powder to liquid hand wash that can be refilled, limiting the use of single-use plastic.
The company says it wants to offer sustainable cosmetics and eliminate the carbon footprint through its personal care products, following its ‘doing better with less’ mission.
As an initiative of Allon Libermann alongside entrepreneur Samuel Chevalier and design studio Form Us With Love, Forgo’s soap is delivered to the user in powder form. Customers then mix it with water in a reusable glass bottle.
The refill sachets are made from biodegradable and water-soluble paper. Forgo’s material and packaging are sourced from eco-friendly ingredients that are not only good for the planet, but also convenient and easy to use.
A Forgo kit, including a reusable glass bottle and three refill sachets, currently retails for £44 (US$60), making it comparable to the price of any soap on the market. The company is concerned that cheap, accessible items create an economy where brands make money when you throw something away to buy another.
Forgo will donate 10 per cent of the price of each product sold to the Swedish Society for Nature Conservation to fight for a cleaner and more ethical beauty industry as well as support projects in excluding environmental toxins present in food, fashion and cosmetics.
In Australia, entrepreneur Prisca Ongonga-Daehn launched a similar concept two years ago, called Baresop which you can read about here.