Mask Co, an Australian home fragrance startup, is promoting eco-friendly products with 50 per cent of its perfume bottles now made from recycled plastic.
The company’s goal is to completely use post-consumer recycled plastic for all containers by the end of next year.
Post-consumer recycled plastic is manufactured from used and recycled plastic collected from beaches, oceans, landfill, and recycling plants.
Jason Morrisby, founder of Mask Co, sees the company as an eco-friendly startup, but “we go the extra mile and extend it to every corner of the corporation as possible”.
Morrisby created his first Mask product with a startup fund of just $300 and mixed the product at home in a protein shaker. Since then, the company has produced 3 million bottles of sprays with catchy scents like hot jam donut, vanilla bean and caramel.
While the products have only been sold online to date, Mask is about to be ranged in retail stores in Australia.
Regular customers who have their favourite smells can purchase 500ml refill packs, which is a more cost-effective and environmentally friendly way to purchase scents. But the 50 per cent recycled perfume bottles suit customers who prefer smaller volumes.
“Mask believes we can’t recycle our way out of the plastic crisis, so we are constantly researching and developing new strategies to be as eco-conscious as possible,” Morrisby says on the company’s website.
In other sustainability measures to benefit the environment, Mask Co encourages its staff to bring their used cans and bottles to a recycling station and the company recycles all its cardboard boxes. It recently invested $7000 in perforating equipment for cardboard.