To expand its plant-based offer, KFC Thailand has teamed up with Meat Zero to create a vegan fried chicken menu and hopes to satisfy vegans and flexitarians looking for sustainable alternatives.
The new menu now offers plant-based versions of Chicken Pops and Zabb Rice Bowls and is available in KFC Green Stores nationwide.
According to the Yum Brands-owned fast-food chain, the plant-based chicken offers the same look, taste, texture, and smell as real meat.
“Opting for Meat Zero as the material for our plant-based Chicken Pop and spicy rice bowl with plant-based Chicken Pop menus, we can create very delicious products,” said Waewkanee Assoratgoon, GM at KFC Thailand.
“Consumers will barely notice that the chicken they are eating is made from plants. Whenever they want to skip real meat, they can come to us, and they will still enjoy the typical delicacy. As part of KFC’s green concept, the special menus will be initially served at both of our KFC Green Stores.”
Meat Zero is a plant-based food brand owned by Bangkok-based pork and poultry giant CP Foods.
CP Foods CEO Prasit Boondoungprasert said the company’s Meat Zero products had received positive feedback from consumers, and being chosen for KFC’s first plant-based menu is a significant milestone.
Other fast-food chains expanding into plant-based menus include Burger King and Little Caesars