Future Farm, a foodtech company creating plant-based meat, has launched Future Tvna – its first fish substitute – in 487 Coles stores across Australia.
Future Tvna is a plant-based alt-fish that is using innovative True Texture Technology to replicate the flavour of real fish and meat fibres. The dish is 100 per cent made from vegan organic ingredients, including soy, bean, and chickpea protein.
Despite the fact that it is a plant-based product, Future Tvna still offers the same amount of protein and nutrients as traditional fish meat.
“It’s about time we were able to offer a delicious plant-based tuna to those who love fish,” says Marcos Leta, founder of Future Farm.
“Future Tvna also innovates as the brand’s first ready-to-eat, non-frozen fish, and it’s so similar to the real thing that in some markets it is sold next to regular canned tuna. As a team we will keep working to upgrade our technology and products to the point where people won’t recognise what’s animal and what’s of plant origin, making the need for us to eat animal meat obsolete.”
Lisa Asher, the GM of Future Farm Pacific, believes Future Tvna not only breaks the idea that plant-based diets lack protein, essential nutrients, or delicious products, but also fights for sustainability and biodiversity.
Future Farm’s next target is to preserve the enormous biodiversity beneath the surface of our oceans, and stop predatory fishing methods.
- Recommended reading: Alt-salmon from carrots: a popular vegan recipe gets improved and commercialised.
