Loving Earth adds two new flavours to its breakfast cereal line-up

Karen Pham

Karen Pham

Loving Earth

An organic chocolatier and healthy food manufacturer Loving Earth has introduced two new editions – Golden Apricot Crunch and Almond Butter Crunch – to its gluten- and grain-free buckwheat cereal range. 

While Almond Butter Crunch is made of only 1.2g of sugar together with crunchy buckwheat and almond butter clusters, Golden Apricot Crunch has organic turmeric and sunshiny apricots.

Martha Butler, creative director at Loving Earth, emphasised that its cereals are “free from gluten and grains with plenty of fibre and protein.”

“We’re honestly a bit obsessed with both of these new editions,” added Butler.

“The mango flavour of the Golden Apricot Clusters is like sunshine in a bowl but it’s the Almond Butter Clusters that are winning the favourite office snack stakes.”

Loving Earth also ensures its products are compostable at home by using vegetable-based inks to print the outside box on post-consumer recycled board.

The new products are sold through independent health and wholefood stores, independent grocers and online for A$13.95.

Karen Pham

Karen Pham

Karen Pham is a marketing and branding enthusiast with a major in legal English. Based in Ho Chi Minh City, she is a contributor to Viable.Earth.


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