Nike has partnered with digital payment platform Alipay to develop the “Recycle-a-Shoe” mini program that seeks to encourage consumers in China to recycle their worn-out shoes through “green energy points”.
The mini program is available within the Alipay app, where consumers can have their used shoes collected for recycling. The shoes will then be dismantled and re-purposed into sports products such as basketball courts, soccer fields, running tracks, yoga equipment and interior decoration.
For every shoe donation, customers will receive virtual green energy points they can use in Alipay’s Ant Forest to support tree planting, ecological restoration, or bio-diversity conversation projects.
“In China, Nike continues to strive toward its goal of ‘Move to Zero’ and encourages the public to take part in environmental protection, said Stanley Chang, VP of operations and logistics of Nike Greater China.
Nike launched the Move to Zero initiative in 2019, seeking to operate with zero carbon emissions and zero waste and has been implemented across design, manufacturing, transportation, and operations.
“In the face of increasing challenges brought on by climate change, the private sector needs to encourage more environmental-friendly actions among consumers while committing themselves to reduce carbon emission in their business operations,” added Cheng Jiang, GM of the social good department, Ant Group, the parent company of Alipay.
Launched in 2016, Alipay Ant Forest is a green initiative that encourages users to adopt low-carbon activities in their daily life. Users can gain green energy points for low carbon actions, including biking to work instead of driving and paying electricity bills online instead of offline.
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