H&M launches vegan nail polish collection

Kaycee Enerva

Kaycee Enerva


H&M, the world’s second-largest fashion retailer, has recently launched its sustainable, vegan nail polish collection for Spring. 

Many nail polish products were toxic years ago and contained harmful ingredients such as formaldehyde, toluene, and dibutyl phthalate (DBP).

While these chemicals help nail polishes adhere to nails, create a glossy finish, and increase their durability, they pose significant health risks to users and salon workers. 

Fortunately, more nail polish companies have begun reformulating their products to be free from harmful chemicals. These nail polishes are usually called “x-free”, 3-free, 5-free, 7-free, and up to 10-free, depending on how many toxic ingredients the product has eliminated. 

The new “My Nails. My style” collection comprises 30 nail polish colours; along with a top coat featuring bright shades, and high-gloss with a plant-based formula of 75 per cent natural origin. 

Consumers can use safer nail colour options using non-toxic ingredients such as water, plant-based resins, and mineral pigments. H&M is one of many brands offering beautiful nail polishes without compromise. 

“The beauty industry has come a long way, but we still have a lot of work to do in terms of creating more safe, non-toxic beauty products,” said Rose-Marie Swift, the founder of RMS Beauty, considered a pioneer in sustainable makeup.

You may also be interested in reading: H&M launches compostable baby clothes, with room to grow

Kaycee Enerva

Kaycee Enerva

A digital content manager based in the Philippines, Kaycee Enerva has written for multiple publications over several years. A graduate of Computer Science, she exchanged a career in IT to pursue her passion for writing. She's slowly practicing sustainability through period cups, and eating more plant-based food.


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