Three students of Monash University Gabriel Tucker, Max Moolman, and Bridget Lansell have unveiled Wonki, an alcoholic seltzer brand that turns ugly fruit rescued from landfill into a trendy beverage – and supports Australian farmers.
The brand was available for pre-sale on the crowdfunding platform Pozible last month. To make Wonki become a tangible and ready-to-drink product, they aim to raise revenue by looking for help from Aussies.
The team has tested the manufacturing process by partnering with Farmers Pick for produce sourcing, Market Juice for juicing, and Gypsy Hub for final product manufacturing.
Wonki seltzer is the first beverage brand in Australia that fully revolutionised fruit preservation and sourcing.
Gabriel Tucker, one of the founders of Wonki, says the group wanted to create an environmentally-sound method of making sure perfectly edible produce makes it off the farm – unlike the other 25 per cent that typically does not. It’s a way of “doing the world a flavour”, if you will. We’re also uni students, so premium beverages that boast a cool aesthetic and fresh taste excite us, naturally.”
By April 14, the team hopes to reach its target revenue raising of $30,000.
- Recommended reading: Ugly: A premium vodka made from imperfect apples.