H&M has released a collection of baby clothes dubbed Cradle to Cradle Certified, featuring products made from fully biodegradable organic cotton that are compostable.
The entire collection was created using 100-per-cent recycled water and renewable energy, with materials free from chemicals and designed without metal plastic or trims.
According to H&M, each piece is made to last and to be passed along after being outgrown. The fully biodegradable garments feature adjustable cuffs, and foldable waistbands and are extendable for newborn growth spurts. Once the clothes are truly worn out, the pieces can be tossed into any home compost.
“Achieving gold-level Cradle-to-Cradle certification for this newborn collection helps assure new parents that the items aren’t just comfy and timeless, they are also as sustainable as they are adorable,” shares Sofia Lofstedt, head of kidswear design at H&M.
“We are proud to have achieved one of the highest certification levels and share our sustainability progress with our customers.”
To achieve Cradle-to-Cradle certification, each product in the baby clothes collection is assessed across five categories of sustainability performance. These include product circularity, clean air and climate protection, material health, social fairness, and water and soil stewardship.
The 12-piece collection includes bottoms, tie-wrap long-sleeve tops, a tie-wrap jacket, snuggle blankets, and hats – with a colour palette of warm oat, light sage green, and soft yellow with pops of dusty rose and tangerine.
Innovation Stories partnership
In another sustainable initiative from H&M, it recently dropped its fifth collection for Innovation Stories, a series of themed collections dedicated to promoting using sustainable materials, technologies, and production.
The new collection, “Innovation Cherish Waste”, features materials that the brand used for the first time, including Mirum, recycled silk, and AirCarbon.
Headline pieces are bubblegum-pink dresses made from recycled polyester, a frill-trimmed pink shirt using recycled silk, court shoes and bracelet using Mirium, an alt-leather using plant fibres; and a convertible chain necklace and rhinestone earrings made from AirCarbon, a biomaterial gem substitute made by microorganisms that use air and carbon from greenhouse gases.
