Eco-brand SimplyGood launches sustainable home cleaning and personal care products

Anh Nguyen

Anh Nguyen


SimplyGood sustainable home cleaning and personal care products have made their debut in Australia and New Zealand.

Launched in Singapore in May 2021, SimplyGood’s products make it easier for consumers to have a positive impact on the planet by helping to eliminate single-use plastics and reduce their carbon footprint.

All SimplyGood products are made with natural, 100 per cent plant-based ingredients and compostable packaging.

Soluble cleaning tablets and hand soaps, for example, are 200 times smaller and 300 times lighter than the common liquid cleaners sold in supermarkets.

“When we started SimplyGood, we set out to change consumer and industry behaviour around single-use plastics,” said Jeremy Lee, founder and CEO.

“In our first year, more than 4500 consumers in Singapore made the switch to our proprietary dissolvable home cleaning tablets, saving more than 25,600 single-use plastic bottles from oceans and landfills. With our launch today, we’re offering Australian, and New Zealand consumers access to easy, affordable and sustainable alternatives to traditional grocery products which rely on single-use plastic packaging and harsh chemicals,” said Lee.

“Our research shows that 40 per cent of Australian and New Zealand consumers are interested in switching to more sustainable grocery products. But the price, product quality and concerns about greenwashing are barriers,” said Lee.

SimplyGood offers seven main product lines: Complete Home Cleaning Kit, Handsoap Duo, Bathroom Starter Kit, Window & Glass Starter Kit, Multi-purpose Starter Kit, Foaming Hand Soap Refills, and Cleaning Tablet Refills.

Eco-brand SimplyGood launches sustainable home cleaning and personal care products

The company has earned certifications from the USDA Bio-preferred, EPA Safer Choice, and Leaping Bunny.

“At SimplyGood, we’re committed to advancing UN Sustainable Development Goals. When customers switch to SimplyGood, they can feel confident knowing they’re buying powerfully effective natural cleaners, which can eliminate single-use plastics in the home and reduce home carbon footprint,” said Vanessa Gibbons, SimplyGood’s Australian (Singapore-based) CMO and co-founder.

Anh Nguyen

Anh Nguyen

Anh Nguyen is a graduate of Ho Chi Minh City University of Social Sciences and Humanities with a major in English linguistics and literature. She is a writing enthusiast with a passion for culture, languages, and the environment.

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