Vegan skincare brand challenges consumers to ‘Be the Tiger’ with inclusivity

Robert Stockdill

Robert Stockdill

Three body scrubs launched in the EU and UK mark the first products from the new British-based vegan skincare brand Wildlife Body. 

Marketed under the catchphrase ‘Be the Tiger’ the brand’s point of difference is a message of inclusivity and empowerment of the community, together with ensuring all of its products are produced and packaged sustainability. 

Wildlife Body works with suppliers who ensure Soil Association-certified organic oils are present in all three scrubs, and uses only Rain Forest Alliance-certified coffee in coffee-based scrub Wake, pictured above.

All of the brand’s packaging is fully recyclable and its labels are made using vegan inks, certified as compostable. Its ingredients are 100-per-cent natural and cruelty-free. 

“‘Be The Tiger’ is a call to arms to every person who hears it to step forward and be a part of an empowered and inclusive society,” says the company’s founder, Victoria Watkins. 

“As part of this principle, Wildlife Body looks to future collaborations with a careful selection of charities that focus their support on communities who experience inequality, exclusion, or mental health issues. This is crucial as it ensures our products also support biodiversity & the health of the Earth, as well as the more vulnerable individuals within the supply chain. 

“The beauty industry has such potential to be an incredible force for good & social progression and so it’s only natural for Wildlife Body to be at that forefront,” she concludes.

Illustrating the commitment, the company donated 20 per cent of its sales during Pride Month (June) to LGBTQIA+ causes.

The products retail for a recommended £18.99 per 200ml jar. 

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Robert Stockdill

Robert Stockdill

Robert Stockdill is a content writer with more than 30 years of experience in five countries. His style has built upon award-winning success in news and features in the print media to leadership in digital communication, spanning news websites, social media, magazines, brochures, and contributing to books. Recognising the devastating impact of consumer behaviour on the planet and wanting to help make a difference Robert launched Viable.Earth as a platform to celebrate positive contributions by brands, companies and individuals towards reducing environmental impact and improve sustainability – especially in the fields of fashion, beauty, food, lifestyle, and transportation.


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