Sustainable Beauty: Meiyume releases reyclable lipstick case
Due to low costs and versatility, most lipstick containers today are made out of plastic. Unfortunately, this kind of material does not decompose and difficult to recycle. Meiyume, a supplier of products and solutions for the beauty industry, addresses this challenge by introducing “Infinitely Recyclable Aluminum”, a lipstick case that’s 100 per cent recyclable. Crafted from 100% aluminium and is fully recyclable, the innovative tube works on a patented ‘smart click system’, allowing the lipstick cap to close snuggly and securely over the case body with a soft click. The mono-material lipstick case is also fully customizable depending on customers’ preference. As a member of the Sustainable Packaging Initiative for Cosmetics (SPICE), the brand notes it is committed to driving the circular economy and setting up practices that will have a real-world impact on the environment. The company currently produces several solutions covering mono-material packaging, post-consumer recycled plastics, and refillable products.
