Leak-proof underwear brand Modibodi is working to reduce the volume of single-use, disposable hygiene products such as pads, liners and tampons from ending up in landfills all around the globe.
To date, the brand has sold millions of its leak-proof garments worldwide, saving billions of single-use items from the trash and contributing to greater awareness of the environmental impact of period management.
“Modibodi exists to provide people around the world with comfortable and sustainable solutions to manage periods and other leaks,” says Kristy Chong, founder and CEO of Modibodi.
“We believe that changing the world should be as easy as changing your underwear.”
The company has this month achieved another milestone in its home market of Australia, launching a range of Basic Mid-Rise Briefs in 703 Coles supermarkets across the country, as well as online, following “an influx of requests from Coles customers”.
The listing comes on top of extensive international reach online and a growing network of physical stores.
“With an accessible price point and availability at Coles stores around the country, our new Basic Brief has been designed to make the switch to sustainable solutions available to even more people,” says Kristy.
At Coles, the entry-level Basic Brief, made from organic cotton, has a price tag of $19, but it uses the same scientifically proven technology as more expensive options. The brief features a moderate-heavy absorbency, which holds the equivalent of 2-3 tampons of liquid (15mL). It comes in sizes from 8 to 16 in-store, with larger options available from Modibodi’s own website from November.
Besides briefs, Modibodi’s full range of leak-proof apparel includes reusable baby nappies, maternity and postpartum ranges, activewear, swimwear and underwear. Besides reducing the environmental impact of single-use products, Modibodi was created to provide a sustainable solution to manage periods, incontinence, discharge, breast milk leakage and sweat. Its range comes in sizes to meet the needs of
The company was founded just eight years ago but has already achieved widespread brand awareness internationally.
It also regularly embarks on social enterprise initiatives. In March of this year, the company donated 100,000 pairs of leak-proof underwear to Australians in need, to help tackle the issue of period poverty.