Australian leakproof underwear brand Modibodi has launched a new range of leakproof swimwear made from 78-per-cent recycled material. The exclusive line comes in four new reversible styles with leakproof bottoms that can absorb up to 10ml of liquid.
According to the company, the new recycled swimwear range was created with sustainability in mind to reduce textile waste without compromising comfort, style or performance.
“This is the new normal in swimwear because unexpected leaks occur to most of us, and our swimwear should work better for our bodies,” said Kristy Chong, founder and CEO of Modibodi
“We want everyone to feel comfortable in their own skin and believe that no one should have to sit summer out because of life’s leaks, like periods, incontinence,” she said.
Each product is made from 78 per cent pre-consumer nylon with reversible tops to offer customers multiple ways to wear their swimwear, adding to the product’s sustainability feature. However, the bottom briefs are not reversible due to the leakproof absorbency gusset.
The new leakproof swimwear range includes Brazilian, high-waist bikini, reversible crop top, and bikini with patterns in Sunset Orange, Animal Print, and Earth Green. In addition, it features a fast-drying absorbent lining, is chlorine resistant, and is UPF50+ rated.
According to the company, it is also passionate about showcasing real bodies and challenging perceptions of “imperfections”. Some of its latest models include a new mother who is three months postpartum, a woman experiencing her period during the shoot, and an older woman.
“As a brand, it is important to us to be as authentic as possible to help normalise real bodies and real experiences,” added Chong.
One of the brand’s latest faces is environmentalist, marine conversation advocate, and one of the country’s top plus-sized models, Laura Wells.
I love Modibodi because sustainable swimwear and reusable period underwear are fantastic for the environment,” Wells shared.
“It means we are not putting single-use plastics into landfills every time we use a pad or a tampon. By wearing sustainable choices, we are saving our oceans and the future.”
Modibodi’s range of leakproof swimwear is available from $40 at www.modibodi.com.
