Honeybees are one of the world’s most important pollinators, contributing to both the wild and agricultural ecosystems. However, according to research from Science Journal, the number of bees in the world are on a decline due to climate change.
French luxury beauty company Guerlain has used bees as its symbol since 1852. This year it has launched initiatives to help support bees.
In April, the LVMH-owned house launched a “KissKiss Chain” campaign on Instagram, which supported planting “melliferous” or honey-producing flowers.
In May, the company launched a fundraiser for its Guerlain for Bees Conservation Program, donating 20 per cent of its worldwide sales and $20 US dollars for each repost of its World Bee Day Instagram photo featuring UN advocate and Guerlain muse Angelina Jolie using the hashtags #WorldBeeDay and #GuerlainforBees.
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“As environmental sentinels, bees have naturally become for us one of the most precious wonders of nature currently in need of protection,” said Véronique Courtois, CEO at Guerlain.
The French beauty brand continues its support for bee conservation through its Women for Bees program with UNESCO and the French Observatory of Apidology.
