Founders Beauty creates a sustainable Creamy Clay Concentrate mask

Karen Pham

Karen Pham

Founders Beauty

Founders Beauty, a clean and vegan skincare brand, has launched the Creamy Clay Concentrate mask – its first product featuring only natural ingredients and invented in a Singapore kitchen.

The brand’s mission is to encourage customers to heal their skins with clean materials and offer long-lasting results. 

Sonam Uttamchandan, founder of Founders Beauty, inspires others to become the founders of their own self-care stories with her journey of creating skincare products that are safe and beneficial for her health and well-being.

“Nature has provided us with an abundance of potent ingredients that have the power to heal, and I discovered this in my very own kitchen formulating products,” said Uttamchandan.

“Everything that our body needs can be found in nature, and at Founders Beauty, we are committed to creating products that not only take care of you but leave our planet better than when we found them.”

Founders Beauty creates a sustainable Creamy Clay Concentrate mask
The At-home Spa Kit by Founders Beauty

The Creamy Clay Concentrate features a pure formula made with the rare Bentonite Glacial Clay from New Zealand. It also includes Lavender, Jojoba Oil, Sweet Almond Oil, Shea Butter, cucumber extract and raspberry extract to provide deep hydration and purification.

The brand uses a sustainably packaged sachet for the new product, to further minimise its impact on the environment.

Uttamchandan said she has personally used iterations of the Creamy Clay Concentrate for 10 years, and the final product is “non-negotiable in my evening routine”.

“After being diagnosed with my auto-immune condition, I had to make drastic changes in my life in order to survive. Becoming the founder of my own self-care story, and using clean, vegan and sustainable products derived from nature helped me truly heal.” 

Peta has certified Founders Beauty as a cruelty-free and vegan brand and both BioGro Organic and Telarc Registered have accredited the maker’s New Zealand-based partner manufacturer.

Karen Pham

Karen Pham

Karen Pham is a marketing and branding enthusiast with a major in legal English. Based in Ho Chi Minh City, she is a contributor to Viable.Earth.


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