Adidas and Spinnova unveil hoodie partially made with wood

Kaycee Enerva

Kaycee Enerva

Adidas

Adidas and Finnish textile company Spinnova have unveiled a hoodie made from wood-based fibres and organic cotton. Dubbed Terrex HS1, the hoodie is the first product through their partnership, announced last year.

The unisex mid-layer hoodie, composed of a minimum of 25 per cent wood-based fibres and 75 per cent organic cotton, was created as a multi-functional gear that works on trails and then conveniently rolls up into its hood for easy storage or acts as a pillow on longer adventures.

Made in part with Spinnova’s technology, the Terrex HS1 uses mechanically ground wood-based fibres to retain its natural colour and avoid using dyes, bleach, and chemical treatments – all while reducing the amount of water required for production.

The sportswear giant shares it aims to help end plastic waste through a “three-loop” strategy that uses recycled materials, materials that it can potentially upcycle and, in the case of its Made with Nature line, products created with natural ingredients, such as the Terrex HS1.

In addition, the company said it is working to carry nine out of ten products that carry a more sustainable material, technology, design, and manufacturing method by 2025.

“Adidas’ commitment to sustainability is longstanding,” says Carla Murphy, general manager at Adidas.

“Progress is about learning and constantly moving forward – and for Adidas, this also means partnering to innovate in new areas. At Terrex, we are on a journey to drive greater sustainability of our technical apparel, and we’re constantly looking to find new ways to help end plastic waste. Working with Spinnova is another step on this journey.”

Jane Poranen, CEO and co-founder at Spinnova, shared that the company is on a mission to transform the raw material base of the global textile industry by providing radically sustainable and high-performance textile materials.

“We are very proud of the revolutionary results our teams have accomplished together. Today’s launch is a major milestone on our joint commercial journey,” said Poranen

A limited number of the Adidas Terrex HS1 will be made commercially available on Adidas.com and in other selected retail outlets from July.

Kaycee Enerva

Kaycee Enerva

A digital content manager based in the Philippines, Kaycee Enerva has written for multiple publications over several years. A graduate of Computer Science, she exchanged a career in IT to pursue her passion for writing. She's slowly practicing sustainability through period cups, and eating more plant-based food.

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