Actual Veggies ‘vegetable-only’ burger patties to launch into US supermarkets

Kaycee Enerva

Kaycee Enerva

Plant-based food brand Actual Veggies, which makes vegetable-only burger patties, is to launch into US supermarkets, including Aldi, Plum Market, Stater Bros, Jimbo’s, and Reasor’s, as part of the brand’s expansion. 

The plant-based food industry is predicted to increase by 9.2 per cent between 2020 and 2030. According to the study, the rapid expansion is due to increased health concerns and environmental awareness.

The company is working to change the plant-based food industry by creating meatless alternatives that are not filled with oils, fillers, or preservatives.

Unlike other plant-based burgers, the brand explains it is not trying to replicate the taste of meat rather letting the natural flavours and nutritional value of real vegetables shine. In addition, the burgers are Non-GMO, gluten-, nut-, and soy-free. 

The brand offers four varieties of veggie-only burgers: The Actual Black Burger made from black beans, parsnip, red pepper, and carrot; The Actual Green Burger made from kale, broccoli, peas, spinach, and zucchini; The Actual Orange Burger made from sweet potato, carrots, red pepper, and cauliflower; and The Actual Purple Burger made from beets, carrots, red onions, and quinoa. 

“Health is more important than ever right now, and people want food that isn’t chock full of additives, oils and preservatives,” said Jason Rosenbaum, co-founder of Actual Veggies. 

“Actual Veggies is the one veggie burger on the market that consumers can look at and know exactly what ingredients they’re eating and feel good about it.”

The veggie-only burger brand is also launching a new product, The Actual Breakfast Burger, early this year.

Kaycee Enerva

Kaycee Enerva

A digital content manager based in the Philippines, Kaycee Enerva has written for multiple publications over several years. A graduate of Computer Science, she exchanged a career in IT to pursue her passion for writing. She's slowly practicing sustainability through period cups, and eating more plant-based food.


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