Most plant pots and labels in Australia are made from PP5 plastic – a plastic that can be recycled over and over again. However, currently, only 8 per cent of this plastic found in plant pots gets recycled.
Dutch plant pot brand Elho has launched in Australia and is seeking to offer a range of high-quality, reasonably priced pots made with the environment in mind.
The family-run business has been in the recycled plastic plant pot industry since 1964 and is sold in more than 75 countries.
Olag Elderenbosch, CEO, Elho, said that one of the company’s goals is to create beautifully designed pots and help customers connect with nature without harming the environment.
“With a product centred on bringing nature into our homes, we at Elho believe that it is necessary to protect nature,” shared Elderenbosch. “We do this by implementing sustainable measures across all aspects of the company, from our production process right down to the materials we use.”
The pots are designed and made in Holland, from 85 per cent recycled plastic. In addition, the production process runs entirely from wind energy generated by an on-site wind turbine.
According to the company, it has converted 10 million kg of plastic into designer pots last year, while it continues to explore innovations that will allow it to produce its collection with 100 per cent recycled material.
“We also have big ambitions when it comes to our future sustainability efforts. This is what we see as necessary to ensure we give back to nature as it provides for us,” he added.
The company has been certified as a Certified-B corporation as of January last year, which means they met the highest verified standards of environmental and social performance, accountability, and transparency.
Elho plans to become 100 per cent circular and aims for zero CO2 emissions by 2023.