Pret A Manger, the British cafe chain, says it is committed to eliminating plastic from its daily cuppa ritual.
The brand will introduce plastic-free lids for all hot beverages, will sell reusable cups and cutlery, and offer rewards for customers who bring their own keep cups.
Pret’s shops in Hong Kong have already replaced plastic lids for takeaway hot drink cups with pulp-fibre lids that are biodegradable, compostable, and free of plastic.
The chain encourages customers to bring their own cups by discounting HK$5 on each Barista-prepared drink. The brand is increasing its range of reusable receptacles available for purchase at the counter, including Pret Classic Reusable Cup, Pret Tumbler, and Pret 360 Traveller.
Meanwhile, Pret’s coffee is made from 100 per cent organic beans, part of a “wholly natural” beverage experience that extends to its organic teas, organic milk, and organic milk alternatives such as rice-coconut milk, oat milk and soya milk.
The coffee beans are sourced from sustainable practices to protect wildlife and the environment, and batch roasting weekly ensures consistency in each of the chain’s 500-plus shops around the world.
Pret also supports coffee farmers by fostering long-term relationships through the establishment of The Pret Coffee Fund, which provides education and support schemes.
Founded in London in 1986, Pret is the short form of the British household name of Pret A Manger, meaning “Ready to Eat”, which now has over 500 outlets globally.
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