Mishka, a popular Australian pre-mixed vodka drinks brand, has adopted environmentally friendly packaging, with a complete transition from glass bottles to cans.
Mishka’s five flavours – Lemon Lime Bitters, Zingy Zesty Lemon, Sweet Raspberry Mango, Watermelon Guava and Tropical Pineapple Lime – will now come in 330ml slender cans, made from approximately 60 per cent recycled aluminium and which are recyclable. The move to cans is part of Mishka’s efforts to be more environmentally friendly.
Mishka’s new mixed pack of 10, which contains two of each flavour, are available in Australian stores this month, along with the brand’s new platform, “Mix it up a little.”
“The announcement of Mishka’s brand refresh and new brand platform, ’Mix it up a little’, lends itself to the changing and ever-fluid cultural landscape of youth culture today,” said the company.
The new Mishka mixed 10-pack will retail across Dan Murphy’s and BWS stores nationwide with an RRP of $34.99.