Australian agrifood startup Magic Valley has launched a cultivated pork product, following the successful launch of its cultivated lamb product last year.
The company uses skin cells taken humanely from living pigs, which are then cultivated into stem cells using a mixture of amino acids and other nutrients. This creates meat without the need to slaughter animals.
Magic Valley’s signature breakthrough technology uses no further animal byproducts, making it an ethical and sustainable option for feeding the planet.
The company’s technology is scalable across all different types of meats, not just pork and lamb, and is more stable and faster than competing technologies.
The global cultivated meat market is set to reach $630 billion by 2040. This gives Australia an enormous opportunity to contribute to this burgeoning industry that is aligned with the UN’s Sustainable Development Goals.
Magic Valley’s founder and CEO, Paul Bevan, is eager to see more positive global change and views this milestone as a key driver in cementing Australia’s footprint in the alternative protein industry to support the UN with its goals.
The company is now eyeing the regulated launch of its cultivated beef product in 2024. This will use the company’s expertise in lamb and pork to get more forms of alternative protein on Australian tables as it scales up production using its unique technology.
Bevan says Magic Valley’s cultivated pork products provide the same flavour experience for consumers as traditionally farmed pork. At scale, its products will be much cheaper than traditional alternatives.
The UN Food and Agriculture Organisation has committed to creating a roadmap for aligning the global food system, set to be revealed at COP28 in 2023.
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