Plant-based chicken brand Tindle is making its debut in Hong Kong this month as part of its plans for Asia-Pacific expansion.
In partnership with Classic Fine Foods, the faux chicken brand will be available at 19 restaurants, including 2-Michelin starred Bo Innovation by celebrity chef Alvin Leung; Poem by Comptoir; Second Draft; and Alvy’s.
Created by Singapore-based food tech company Next Gen, the plant-based chicken aims to help the planet by using 74 per cent less land, 88 per cent less water, and producing 88 per cent less greenhouse gas emissions than traditional chicken.
According to the food-tech company, Tindle delivers the same taste, texture, and aroma as traditional chicken. In addition, it is made of non-GMO and non-novel plant-based ingredients, is antibiotic-free, hormone-free, and contains zero cholesterol.
“The reception has been incredible in Singapore, and we’re excited to bring the Tindle experience to foodies across Asia, starting with Hong Kong and Macau,” said Jean Madden, CMO, Next Gen.
“We’re so proud to see the innovative creations by our restaurant partners and are humbled to get the stamp of approval from so many esteemed chefs. We are also looking forward to sharing the Tindle joy with Kuala Lumpur very soon.”
