Activewear brand Fjallraven launched Fjallraven’s Kanken Art 2021 Collection ahead of World Oceans Day last month in the hope of raising awareness about plastic waste and ocean health.
The Kanken Art edition is manufactured from the brand’s G-100 HeavyDuty Eco fabric made of recycled polyester and organic cotton. According to the company, 1 per cent of purchases goes to organisations that keep plastic out of the oceans.
“Estimates indicate that by the year 2050, there will be more plastics in the oceans than there are fish unless we seriously change our habits and the way we handle our waste,” the company said in a statement.
“Fjallraven’s Kanken Art 2021 aims to increase awareness around these problems, but also hopes to inspire change”.
Featuring two designs – Ocean Surface and Ocean Deep – created by Swedish illustrator and animator Linn Fritz, the collection consists of four items: Kanken Art Laptop 15, Kanken Art Classic, Kanken Art Mini, and Kanken Art Sling.
“I wanted to bring some awareness to one of the biggest concerns facing our oceans and our planet today, and therefore my Kanken Art became an abstract pattern inspired by pieces of plastic,” said Linn Fritz.