There’s nothing fishy about 100-per-cent fish-free tuna – and plant-based seafood brand Good Catch wants consumers to give fast-food chain Subway a break.
After the New York Times revealed that tuna subs it bought and analysed from Subway contained no DNA traces of tuna fish, Good Catch hit the streets of New York, Austin (Texas), and London today (July 15) to encourage the chain to go fish-free for good.
In a catchy marketing stunt, the alt-fish brand’s parent company Gathered Foods launched a mobile OurWay pop-up sandwich food van touring Subway restaurants across London treating hungry sandwich lovers to free fish-free subs.
“There is nothing fishy about our 100-per-cent fish-free tuna – and that’s the only tuna that’s truly sustainable,” the company said in a release. The company wants consumers to encourage Subway to go fish-free for good.
“Our mission is to make plant-based seafood that’s good for the sea and all life who call it home,” said Chad Sarno, co-founder at Good Catch. “Large commercial fishing is one of the most destructive activities in our oceans. We can do better. We’re here to offer great tasting seafood alternatives without bycatch, mercury, or environmental damage.”
Sarno said that with the Subway news grabbing headlines around the world it seemed like the perfect moment to inform people that there is a better way to enjoy the taste and experience of seafood without harming oceans.
“We want to encourage Subway, and other businesses, to add fish-free options for goodness to all.”
Founded and driven by chefs, Good Catch makes alt-tuna and other seafood with a blend of peas, chickpeas, lentils, soy, fava beans, and navy beans. Its products “deliver the rich flavour and delicate texture of seafood”.
The brand’s range includes single-serve, ready-to-eat pouches of Plant-Based Tuna and frozen Plant-Based Fish Burgers, Plant-Based Crab Cakes, Plant-Based Thai Fish Cakes, Plant-Based Breaded Fish Sticks, Plant-Based Breaded Fish Fillets, Plant-Based Breaded Crab Cakes available in retailers across the US and Canada. It is working on developing a network of foodservice partners and wider distribution internationally, including into the UK.