Cobram Estate, an Australian extra virgin olive oil brand, has launched a new subscription that offers customers a reusable ceramic bottle and three pouches of extra virgin olive oil.
Instead of purchasing new heavy bottles at the supermarket, customers can save money by using this black ceramic pouring bottle which is simple to refill.
In addition, these pouches are lightweight, recyclable, and convenient to subscribe and save. The brand also collaborates with Replas, a recycled plastic manufacturer in Australia, to collect empty pouches for recycling and turn them into sustainable products.
Leandro Ravetti, chief olive oil maker at Cobram Estate, said the team has been searching for ways to lower the company’s carbon footprint.
“There are many ways we’ve done that on the farms and in our olive mills,” added Ravetti.
“Only about 0.1 per cent of what we use in our operations goes into landfill, with leaves being mulched and even olive pits being used to heat our boilers or to generate renewable electricity. Transport and packaging have always been difficult, but these pouches lower the carbon footprint considerably,” he said.
“They’re lighter, more compact, and can be recycled into Australian-made materials that offer a responsible, sustainable alternative to traditional timber, concrete, and virgin plastics.”
With a new Cobram Estate extra virgin olive subscription, customers will also receive a free return envelope for empty pouches to be sent back for repurposing.
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