Target launches paper wine bottles that cut carbon

Karen Pham

Karen Pham

Frugalpac

California’s Latitude Wines has collaborated with California’s Monterey Wine Company to introduce a paper-bottled wine range named Collective Good.

The new collection has been on sale at $9.99 across 1200 Target stores in the US, making the supermarket the first retailer to be committed to wines in sustainable packaging.

The Collective Good range is available in four varieties: Red Blend, Sauvignon Blanc, Cabernet Sauvignon, and Pinot Grigio.

The bottles are constructed using the Frugal Bottle design, which uses 94 per cent recycled paperboard and contains 77 per cent less plastic than traditional bottles. Its design is reported to result in an 84 per cent lower carbon footprint compared to glass bottles.

For recycling, customers can also separate the plastic food-grade pouch from the paper bottle before placing them in recycling bins.

Wineries associated with the Collective Good range have implemented some eco-friendly practices:

  • In California, a wine turbine uses renewable energy.
  • In Spain, carbon capture methods are used to reduce atmospheric CO2.
  • In Chile, solar energy powers the wine production.
  • In Italy, dry farming techniques are applied in vineyards to minimise water usage.

Shannon Valladarez, GM at Monterey Wine Company, emphasised that the company’s DNA is written in sustainability and efficiency.

“This launch is a testament to the collaboration of committed corporations to reduce the industry’s carbon footprint while delivering quality wines in cutting-edge, eco-friendly packaging,” he added.

Karen Pham

Karen Pham

Karen Pham is a marketing and branding enthusiast with a major in legal English. Based in Ho Chi Minh City, she is a contributor to Viable.Earth.

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