Australian bread brand Tip Top has introduced recyclable bread tags, removing 11 million plastic one from the waste stream in the first year.
The sustainable bread tag solution is initially being piloted in South Australia before being rolled out across the country. Once launched nationwide, the estimated amount of plastic tags will reach 400 million per year.
The tags are made from recycled cardboard, look similar to the traditional plastic ones – and work just as well.
“Our goal is that by 2025, all Tip Top packaging will be 100-per-cent recyclable, reusable or compostable to help close the loop,” said Graeme Cutler, director of sales and CSR Lead at Tip Top ANZ.
“Developed and produced through rigorous testing, the new sustainable bread tags promise no compromise on freshness and taste.”