Sustainability and self-love: Danish company makes adult toys from ocean-bound plastic

Danish erotic products company Sinful has created a range of sustainable adult toys made entirely from ocean-bound plastic. 

Anything plastic is harmful to the planet, from the carbon emissions emitted during manufacturing to the accumulation of plastic waste when we throw things away. Plastic has long been used in adult toys, but the material’s environmental effect has driven some consumers to seek “greener” alternatives.

Mathilde Mackowski, co-owner of Sinful, asked herself if there was a way to use something that already exists and re-use it for something new.

“The answer for us, at this moment, was ocean-bound plastic – we want to focus on different ways to approach production and think in new ways concerning material,” Mackowski told Dezeen.

Mackowski decided to create the sustainable adult toys line after finding that there were no adult toys on the market made up entirely of recycled plastic.

“The ocean plastics emergency has never been so widely reported, and rethinking plastic production within the adult toy industry had to arrive sooner or later,” said Mackowski.

“We just weren’t ready to wait for anyone else to get moving.” 

The company teamed up with Tide, a Swiss manufacturer that upcycles plastic waste into products, to create the Ohhcean range. Tide collects thermoplastic polyethylene terephthalate (PET) plastic from shorelines, streams, and lakes in Thailand with the help of local fishers.

Inspired by the ocean, the products come in a range of cool hues from royal blue to seafoam green. The collection comprises a wand, a vibrator, and a body massager, with a thin layer of natural silicone to cover each product, making them waterproof and giving them a smooth feel.

In addition to being made from natural materials, the adult toys are fully rechargeable and come in seven different vibration patterns. 

“Reducing the impact of my products on the planet became an obsession, but it also proved to be a long and complex journey met with many challenges, but consideration for the environment was first and foremost,” she concluded.